just before the full-scale russian invasion, i participated in a launch of an eco-friendly tapioca straws brand. worked on strategy, developed the brand's voice and positioning, and created the names for each color of our straws. 

my idea was to help clients associate our straws with something beautiful that exists in nature, to create an aura of sustainable and natural product that is good for your business and for the planet. so i picked the names that would be easy to understand for Ukrainians (the primary market) and, of course, all over the world, when we expand.

unfortunately, when we just started getting orders and arranging partnerships with HoReCa, the war started, and the project was indefinitely paused.